Deliberate Words

Bending Metal. Building A Legacy. featuring Dick Bus of ATAS International

David Stutzman and Steve Gantner Season 5 Episode 6

From a 14 year old kid bending sheet metal in his family's basement, to receiving a lifetime achievement award at 70 years old, Dick Bus of ATAS International, breaks down how to help build the metal industry. 

In this episode, Dick breaks down what it takes to build more than just a successful business. It's about investing in relationships, technology, and education—laying the groundwork not only for growth, but for lasting impact across the metal envelope industry.

Dick shares how healthy competition inspired collaboration, how he read the market to drive product development, and how his greatest secret is surprisingly simple: LISTEN.
Listen to the architect.
Listen to the installer.
Listen to the distributor.
Listen to the industry.

Let’s get into the episode with David Stutzman and Steve Gantner as they chat with Dick Bus and learn more about when you truly hear what’s being said—and combine it with experience, intuition, and trusted relationships—You go from breaking metal, to building a legacy.